From Specialty Retail to Corporate Gifting
FOR IMMEDIATE RELEASE
Vermont Maker Expands from Specialty Retail into Outdoor Industry Corporate Gifting
Sustainably sourced hardwood TreeSleeves offer outdoor brands a premium alternative to disposable promotional products
NEWFANE, VT — As outdoor brands look for more meaningful ways to connect with customers, employees, retailers, and event attendees, Vermont-based Better Wheel Workshops is expanding its TreeSleeve™ product line into the growing corporate gifting and branded merchandise market.
Known for its handcrafted hardwood can insulators sold through specialty retailers, breweries, and gift shops, the company is now working with outdoor brands, corporate teams, event organizers, and hospitality partners seeking sustainable alternatives to traditional promotional products.
"Companies are spending significant money on products that often end up in a drawer, a landfill, or both," said co-founder Fiona Chevalier. "We're seeing growing demand for gifts that people actually keep, use, and remember."
Crafted from sustainably sourced maple, birch, and cherry hardwood supplied by Timberdoodle Farm & Sawmill in New Hampshire, TreeSleeves are laser-engraved with company logos, event branding, employee recognition designs, or personalized messaging. Each piece is designed to be used for years rather than discarded after a single event.
The company's expansion into corporate gifting reflects a broader shift in the outdoor industry, where brands increasingly seek merchandise and promotional products that align with sustainability commitments and domestic manufacturing values.
"Outdoor brands have worked hard to tell authentic sustainability stories," said co-founder Jeff Chevalier. "The products they give away should reflect those same values."
TreeSleeves are available in 12-ounce and 16-ounce formats, with accessories that allow the 16-ounce version to accommodate multiple beverage sizes, including slim cans. Bulk pricing, custom branding, individual packaging, and fulfillment options are available for corporate gifting programs, employee appreciation initiatives, retailer incentives, event giveaways, and VIP gift bags.
Better Wheel Workshops will showcase its corporate gifting and wholesale programs at Switchback in New Orleans.
About Better Wheel Workshops
Better Wheel Workshops is a husband-and-wife woodworking business based in Newfane, Vermont. The company produces TreeSleeve™, a handcrafted hardwood can insulator made from sustainably sourced maple, birch, and cherry hardwood, serving specialty retail, brewery, hospitality, and corporate gifting markets.
Media Contact
Jeff and Fiona Chevalier
sales@betterwheelvt.com
www.betterwheelvt.com